Deeper than traditional banner ads*

meme · Site Admin Joined: 16 Aug 2008 Posts: 190 Location: USA

Influencer ads launched for the social space
To capture the attention of social consumers many brands have found they have to dig deeper than traditional banner ads. A new offering from Popular Media could help marketers engage consumers by encouraging them to connect with friends around brands.
by Kristina Knight

The ad units are called Influencer Ads; these expandable display ad units take basic social networking concepts such as friend connections to go viral in the social atmosphere. Influencer. Ads encourage consumers to contact their friends and family for contests or other incentives; consumers can even sign up for product updates or alert features. This sharing phenomena can increase the reach of ads exponentially for marketers.

"Influencer Ads retain the context of the brand advertiser throughout the online experience. Advertisers are ensured that consumers stay connected to their brand, and consumers are confident in the recommendations and referrals of their trusted friends," was written on the website.

The campaigns house real time optimization so that fast changes can better enhance the overall ROI. Marketers can also participate, giving campaigns a more personal feel by becoming involved in the consumers' conversations. Also, ads can be tested so that prior to a full launch marketers can determine how to impact response.

*article courtesy of bizreport.com
_________________